Seedrs Investment Campaign

August 03, 2016

Rapidly growing London-based tech accessories startup iQualTech has joined up with equity crowdfunding agency Seedrs to launch a grassroots investment campaign.


Motivated by a passion for technology and a desire to make quality tech products more accessible, enjoyable, and affordable for all, founder Zamir Cajee started iQualTech in 2013. Previously the managing director of a successful digital agency, he had noticed gaps in the market for reliable, quality tech products. As the old adage goes, necessity is the mother of invention, and Zamir soon discovered that he could fill these gaps himself.


Initially armed with nothing but a credit card with a £7,000 limit and an array of big ideas, Zamir set his dream into motion, and iQualTech took off from there, selling their products through online marketplaces with exclusively digital advertising. Three years later, he runs the now-highly profitable business with his wife and best friend as co-directors, and is one of Amazon’s top 1% of sellers, with a wide range of premium tech accessories reaching customers all over the world. 


Zamir firmly believes quality products and quality customer service go hand in hand, and iQualTech go out of their way to ensure customer service is a top priority. With a fantastic 100% performance rating for the past year on Amazon – iQualTech’s main platform – it’s easy to see that they do it well. “We don’t need expensive celebrity endorsements,” Zamir explains. “Our customers do it for us. We only sell products we ourselves use and love – perfected by customer feedback.”


iQualTech has grown organically and rapidly in the three years since its launch. With the range set to expand to over 100 lines by Christmas 2016, their innovative products have been selling worldwide through Amazon, reaching customers in the UK, Europe, the United States, and even as far afield as India. Amazon itself has been a source of support for iQualTech, providing the startup business with a level playing field versus large competitors, and allowing the brand to gain widespread exposure through involvement in special online promotions such as Black Friday, Cyber Monday, and Prime Day. 


With a commitment to quality, each product goes through an extensive development process bolstered by early customer testing, reviews, and feedback. Each product iQualTech sells boasts at least a four out of five star rating on Amazon, with super-responsive customer service and a guaranteed twelve-month return or replace warranty included free of charge. These efforts have proved fruitful, and iQualTech has exponentially grown in turnover and range offering since its inception. However, Zamir knows that the future could be even brighter, noting that iQualTech is “only scratching the surface of what we’re capable of” – and to truly maximise the company’s full potential, external investment is key.


Their customer-oriented co-operative ethos made equity crowdfunding agency Seedrs the natural choice in terms of investment. “It’s really important to us that our investors have the opportunity to become part of our team,” said Zamir. “We love the idea of having lots of investors who can help us to grow the brand further.”


Described by Tech City News as “the most professional and respected platform in the equity space,” Seedrs’ endorsement is an exciting step for iQualTech and its fans. By encouraging early-stage small investment, companies like iQualTech can enjoy the benefits of investment along with a sense of collaboration and camaraderie, creating a unique platform for individual customers and investors to rally behind the brand. Investors will enjoy exclusive discounts and promotions on iQualTech products that they can share with friends – and they will also gain access to an exciting new investor affiliate program, through which they can earn a commission for any new customers introduced to the brand.


With the freedom offered by crowdfunding investment, iQualTech will have the time and resources needed to flourish and grow across new markets worldwide. They plan to invest in off-line marketing as well as place larger stock orders that will allow them to reduce retail prices further, making their easy-to-use product range accessible to even more people. Perhaps most excitingly, they will be able to finalise an extensive array of innovative new products currently in development, bringing them to market sooner.


“Success feels even better when you can share it,” explains Zamir. “I love the fact that I can share [iQualTech’s] success with my wife and best friend, and I really want to share that feeling and our success with you, too. We could continue on as we have been, but we now realise that we can achieve so much more by inviting others to join us.”