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September 05, 2016

With Christmas fast approaching, rapidly growing London-based tech accessories startup iQualTech has launched the cutting-edge IQT-040XP+ speaker – the first speaker in their Bluetooth range featuring the brand-new XP+ pairing function.


The original IQT-040 pill has long been one of iQualTech’s most popular speakers, and it has undergone a fantastic makeover with this latest update. An all-new XP+ pairing function means music lovers can wirelessly pair two of the sleek pill-shaped speakers – with each speaker featuring separate channels designed to split sound left and right for full stereo surround effect. Plus, the dynamic XP+ tool also ensures rich stereo sound from each individual speaker even when they are not paired – allowing full freedom for the music to move listeners any way they desire.


The top-rated IQT-40 range features a lightweight pill-shaped frame alongside premium sound quality and a superior customer feedback score compared to big-name competitors like Beats – all for a saving of over £100. The inception of the brand-new XP+ function further solidifies iQualTech’s reputation for innovation and their firm commitment to staying abreast of market trends and consumer needs.


iQualTech recently finalised a successful round of investment on equity crowdfunding platform Seedrs, raising over £100,000 to support the fast-growing brand’s growth strategy. With a view to scaling the business and bringing new developments to market sooner, it is apparent that the young company is showing no signs of slowing down. The innovative IQT-040XP+ is just the first in a line of several new product launches scheduled throughout the lead-up to Christmas.


iQualTech launched three years ago to immediate profitability – thanks to an emphasis on high-quality specifications, competitive pricing, and crucially, an acute focus on customer feedback. A self-described peer review brand, iQualTech centres customer satisfaction as a priority, with a fully integrated consumer-focused digital platform driving significant year-on-year growth. A bespoke analytics system simultaneously works to help the business remain ahead of the curve, mapping out trends and responding quickly and accurately to fill perceived gaps in the market.


This keen attention to market detail has led to the regular exciting innovations and updates that the growing iQualTech range has become well known for, including the all-new XP+ function. And with a 100% performance rating for the past year, it’s easy to see that iQualTech do it well – and why the startup is becoming increasingly successful against incumbent big brands like Beats and Sony.


iQualTech’s founder and managing director, Zamir Cajee, is delighted with the updates the brand has implemented.  “I am really excited to be launching our phenomenal XP+ functionality on our best-selling Pill Speaker,” he explains. “We worked really hard to develop a paired speaker system that does not require any apps and provides true stereo sound – both as a paired speaker and as a single speaker. It is really easy to use; all you need to do is play your music. Now our users can meet up with friends and pair their speakers together… twice the speaker power but eXPonentially more fun!”